PropheSee, a Delhi-based digital analytics start-up, has raised Rs 3.3 crore in angel funding through a co-investment from the Indian Angel Network (IAN) and Stanford Angels and Entrepreneurs India (SA&E India).
PropheSee is a Software as a Service (SaaS) platform that empowers brands with data driven insights that allow managers to take informed decisions, compare and analyse digital campaigns & execute directly from the platform itself.
Ajay Lavakare led the round on behalf of IAN & SA&E India and will join the board along with PropheSee’s advisor & mentor Sujal Shah (CXO/Investor, MissMalini Media & MD Bandra Road Advisory) to help drive growth and scale over the coming months.
PropheSee also wants to address the issue centered on access to analytics & is working towards bringing robust analytics to startups & small & medium businesses at a fraction of current costs.
The platform is targeted towards brands investing in the digital arena that includes but is not limited to e-commerce, fashion, publishers, app based services and media & entertainment firms, said the company.
PropheSee is used by C level decision makers, brand & marketing managers, social media teams & digital agencies.
The funding will be used to scale technology and build core talent. The key focus areas over the next six months include the development of more industry specific analytics & modules, investing in predictive algorithms & data visualisation methods to facilitate better utility and decision making by management, from their data and insights.
PropheSee also plans to build further audience listening & community management capabilities in addition to testing new methods to measure consumer engagement, intent & other behaviours.
PropheSee co-founder & CEO, Ishaan Sethi added, “The next six months are extremely exciting for us as we take this platform live globally.”
The company was founded in November 2014 by three co-founders, Ishaan Sethi, Harshil Gurha and Jitesh Luthra. Ishaan is a graduate from Brown University (focus on economics & applied math) and has worked in big data marketing analytics in the New York City for various film & television brands such as Sony Pictures, Showtime, Universal Pictures etc. Harshil and Jitesh are batch mates from Manipal University & majored in computer engineering.
Harshil has worked at Samsung India and has extensive knowledge of front & back end technologies. Jitesh has worked with KPMG India as part of their Business Intelligence team where he worked on analysing large data sets for clients.
PropheSee is a Software as a Service (SaaS) platform that empowers brands with data driven insights that allow managers to take informed decisions, compare and analyse digital campaigns & execute directly from the platform itself.
Ajay Lavakare led the round on behalf of IAN & SA&E India and will join the board along with PropheSee’s advisor & mentor Sujal Shah (CXO/Investor, MissMalini Media & MD Bandra Road Advisory) to help drive growth and scale over the coming months.
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The data analytics market is expected to surpass $42 billion through 2018, at a growth rate almost 6 times as that of the overall IT market.
PropheSee also wants to address the issue centered on access to analytics & is working towards bringing robust analytics to startups & small & medium businesses at a fraction of current costs.
The platform is targeted towards brands investing in the digital arena that includes but is not limited to e-commerce, fashion, publishers, app based services and media & entertainment firms, said the company.
PropheSee is used by C level decision makers, brand & marketing managers, social media teams & digital agencies.
The funding will be used to scale technology and build core talent. The key focus areas over the next six months include the development of more industry specific analytics & modules, investing in predictive algorithms & data visualisation methods to facilitate better utility and decision making by management, from their data and insights.
PropheSee also plans to build further audience listening & community management capabilities in addition to testing new methods to measure consumer engagement, intent & other behaviours.
PropheSee co-founder & CEO, Ishaan Sethi added, “The next six months are extremely exciting for us as we take this platform live globally.”
The company was founded in November 2014 by three co-founders, Ishaan Sethi, Harshil Gurha and Jitesh Luthra. Ishaan is a graduate from Brown University (focus on economics & applied math) and has worked in big data marketing analytics in the New York City for various film & television brands such as Sony Pictures, Showtime, Universal Pictures etc. Harshil and Jitesh are batch mates from Manipal University & majored in computer engineering.
Harshil has worked at Samsung India and has extensive knowledge of front & back end technologies. Jitesh has worked with KPMG India as part of their Business Intelligence team where he worked on analysing large data sets for clients.