Top fast moving consumer good (FMCG) firms, including Nestle, ITC and Godrej, today said rural demand for their products have been slack despite a buoyant economy. They, however, are certain that demand will shoot up after a couple of months.
Nestle India chairman Carlo M Donati said that demand was not high in rural markets despite an overall feel good factor and even as sales of high-value products such as two-wheelers, colour televisions and durables saw a significant growth because consumers had made large commitments already by buying these products on cheap and easy finance.
