DHFL Pramerica Life Insurance achieves break-even

Private life insurer DHFL Pramerica Life Insurance has achieved break-even in FY 2013-14, in its sixth year of operations. The company a growth of 29% in gross written premium at Rs 306 crore in 2013-14 and added over 0.4 million customers to its fast growing customer base.
 
Anoop Pabby, MD & CEO, DHFL Pramerica Life Insurance said: “In an industry challenged by falling margins, coupled with reduction in new business premium, this is a significant achievement. We are very encouraged by our results and view this performance as the beginning of our journey to greater success and profitability.”

He said that their strategy to cater to affinity groups through a dedicated sales force, and customized products and processes is well thought out and would continue to drive investments in innovatively approaching carefully crafted affinity segments.

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