Discovery Networks India to launch 3 new channels

Discovery Networks India plans to launch three new and diverse 24-hour channels – Discovery Science, Discovery Turbo and Discovery HD. The company plans to leverage its global portfolio of channels in the highly dynamic Indian media environment and has applied to the Ministry of Information and Broadcasting for the launch of the three channels.
 
Discovery Networks currently broadcasts three channels in India- Discovery Channel, an  international lifestyle channel called Discovery Travel & Living and an animal entertainment channel called Animal Planet. The company expects to launch the three new channels, in first quarter of 2009, depending on the ministry's approval.
 
Rahul Johri, SVP & general manager, Discovery Networks India, said, "We are witnessing television consumption in India shifting towards high-quality, credible and entertaining programmes and an increase in demand for an alternative to soaps, movies and sitcoms. Channels that have a distinct brand proposition would emerge as most-preferred destinations for viewers, advertisers and affiliates alike. Our existing channels are beneficiaries of this growing trend. This changing market dynamics, research and viewer feedback suggests that Discovery Science, Discovery Turbo and Discovery HD will satisfy the demands and desires of the aspirational India and will further strengthen our portfolio."