DTH operator and part of Zee Group, Dish TV, aimed to reach 10 million subscriber base by year end, a company official said here today.
"As of March this year we have crossed seven million customers. Now, we are hoping to add another two-three million subscribers by year end", Dish TV India Ltd Deputy Vice-President V P Krishna Kumar told reporters here.
The company currently has a 35 per cent market share. Kumar said that the DTH market was expected to double by 2012 from the present 20 million.
In 2008-09 alone,the firm's subscriber base grew from five million to seven million. The company today unveiled two new offers for existing and new subscribers as part of celebrating the seven million customer base mark.
Dish TV has tied up with employment service provider Monster.Com and matrimonial website Shaadi.Com for providing value added services to its customers.
Dish TV currently has 700 distributors and 48,000 dealers across 6,600 towns, he added.