A consumer will now have to pay only Rs 3,990 for 12 months. Addressing a press conference in Kolkata, Anindya Sengupta, DVP-sales of eastern India of Dish TV, said, "STBs will be free. A consumer has to pay a years' maxi subscription and installation or activation charges. Consumers will also 67 free movies worth Rs 3990, equivalent to the entire value invested initially".
So, consumers could enjoy Rs 10,480 worth value on an entry price of Rs 3,990, which is 2.6 times the investment.
Dish TV's consumer could now get started at Rs 2490 for three months of maxi package, with 42 movies worth 2490 free or 2990 for six months of maxi package with 50 movies worth Rs 2990 free.
In order to cater to a larger segment of viewers, whose need for entertainment is usually limited to regional and sports channels, the new consumer scheme will also provide an option for the consumer to join in at freedom plus package.
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At freedom plus, consumers can enjoy 6, 12, or 18 months of initial subscription for the price points of Rs 2490, Rs 2990 and Rs 3990 respectively along with the same free movie offer.
Dish TV currently has 3.2 million subscribers in India.