Zee group company Dish TV today said that it will increase its total transmission bandwidth to 648 megaHertz from the current 432 Mhz. The direct-to-home services provider said that it has signed a long-term contract for transponders, to facilitate this.
This extra transponder capacity will enable Dish TV to increase its standard definition channel capacity as well as high definition (HD) capacity, the company said in a press release. The company expects that this hike in capacity, which gives its substantial advantage over competition, could be a game changer in the DTH industry.
"The addition of significant channel capacity is expected to considerably enhance our offering to subscribers. We will be able to offer region specific content, enhanced value-added services, as well as substantially enhanced high-definition bouquet, driving growth of HD services," said Jawahar Goel, MD, Dish TV India.
Dish TV says that increased ability to offer HD services will enable them to tap into the high income group of subscribers in major metros and cities. "We expect this to translate into significant gains in terms of average revenue per user (ARPU) as well as total revenue of the company. The overall width of our bouquet in terms of number of channels will be 25-30 per cent higher than any other DTH platform in the country, giving us significant advantage into the marketplace," said R C Venkateish, CEO, Dish TV.