DTH major Dishtv today said it has added over one million connections in the last three months, crossing the 10-million subscriber mark.
"Dishtv has became Asia's first DTH company to acquire 10 million subscribers. Dishtv attained this leadership position with an unparallelled over 1 million subscriber additions in less than three months," Dishtv said in a statement.
The company claimed to have reached the nine-million subscribers mark in November last year.
Dishtv, a part of the Essel group, said it expects to close the ongoing fiscal with over 3.5 million additions.
"Dishtv has been setting benchmarks in the industry since we started out in 2003. Achieving landmark figures of 10 million restate our subscriber trust in our brand and this has only encouraged us further to work on innovations and serve our customers with something unique always," Jawahar Goel, Managing Director, Dishtv India said.
Other DTH players in the country include Tata Sky, Sun Direct, Airtel Digital and Reliance Digital TV.
According to analysts, the DTH subscriber base stands at about 28-30 million subscribers with monthly additions of about 1,00,000 users.