DishTV, the country’s leading Direct-to-Home (DTH) operator has launched 30 individual channels in High Definition(HD). With as many as 30 channels offered in high definition, the Indian TV viewership is primed to reach the next level of digital entertainment.
Dishtv now has an enhanced product portfolio of 267 channels in standard definition and 30 channels in high definition, which is substantially higher than any competing DTH operator in both HD as well as SD transmission. Speaking on the occasion, Anjali M. Nanda, senior vice president, marketing, Dishtv India said "With 30 High Definition channels, Dishtv will be able to put forward a significant differentiated offering to its subscribers. We have the largest HD channel portfolio giving us a significant competitive advantage and quantum leap over competition. We expect this to translate into significant gains in terms of market share, ARPU as well as total revenue for the company. The addition of ESPN feed on our HD format will immensely enrich the experience of cricket fans as they get ready for the most eagerly anticipated sporting event this year."
DishTV claims that it has got 50 per cent market share of the total DTH service business and has over 90 lakh subscribers across India.