DishTV to expand in UP

DishTV, India's first direct-to-home (DTH) entertainment service, is keen to expand its subscriber base along with its sales and distribution network in Uttar Pradesh.

The Essel Group-promoted company, currently enjoying an 80 per cent market share, plans to increase its subscriber base from 280,000 now to 700,000.

"The state has immense market potential. Our focus will now be on cities like Lucknow, Varanasi, Kanpur, Gorakhpur, Agra, Dehradun, Bareily, Ghaziabad and Noida. We want our customers to be exposed to the best possible entertainment," said Anjali M Nanda, vice-president (marketing), DishTV.

The company also wants to increase its distribution network and dealership in the state to increase its reach and availability for the customers. The state contributes about 10 per cent market share for the company.

DishTV regional sales manager Vivek Batra said it would be adding about 20 distributors each for its eastern and western circles of the state and doubling the number of their distributors.

The latest offering of the company is value-based service focusing on children named the "summer holiday bonanza" for Rs 3,990, providing a four-month subscription of 115 channels and 24 movies for free.