Almost two years after launching in India, Disney Channel will soon launch its first major original production, a live action series, Vicky aur Vetaal in India.The new series is a comic spin-off of the Indian mythological tale of Vikram aur Vetaal and is set in today's times."This initiative is a strong step forward in establishing Disney Channel further as a committed local player in this country, and also a reflection of the Walt Disney Company's commitment to seeking great creative from the global marketplace," Nicky Parkinson, senior VP & MD (Asia Pacific) of Walt Disney Television International, said.To promote the new show, Disney Channel has launched a theme-driven marketing campaign involving TV, Radio, Internet, and outdoor apart from an off-air promotion which includes touch-points at McDonald's and other outlets frequented by kids.
