DLF has won the title sponsorship right for the Indian Premier League (IPL), which is scheduled to start on April 18.According to a release issued by DLF, the title sponsorship right was won by DLF with the highest bid of Rs 40 crore per annum. The deal gives DLF exclusive title sponsorship rights for five years.Lalit Modi, chairman and commissioner, Indian Premier League, said, "The title sponsorship race was tightly contested between three participants with DLF emerging the final winner through a fair and transparent process. I am truly happy to have DLF as our title sponsors as they happen to share a common vision with the BCCI to make the Indian Premier League one of finest cricketing leagues in the world."Rajeev Talwar, group executive director, DLF, said: "It gives us immense pleasure winning the title sponsorship rights of IPL, which will now be known as the DLF Indian Premier League. At DLF, we always emphasise on nurturing and recognising talent, and this is one more achievement towards nurturing professional talent for the game of cricket in this country. This is a game which has mass appeal all over India and both cricket as well as DLF will grow hand-in-hand."
