Domino's plans Nepal, Bangladesh foray

"We are open to all avenues including setting up a wholly owned subsidiary, a joint venture or even appointing somebody in those countries to take care of our operations," Arvind Nair, chief executive officer, Dominos India said. He added that the company is already in talks with a couple of investors in those markets.

Nair, however, refused to comment on the investment plans in these markets by saying that there lies a huge potential but no plans have been firmed up yet.

The company has already established its presence in Sri Lanka within three years of its operations there. Dominos India broke even in the current financial year after five years of operation.

In order to grow its business further and attract additional footfalls, the company is adding new products under its portfolio. The latest item is 'Cinnastix' which is cinnamon flavoured freshly baked sweet bread sticks. The product is the most successful product launched by the parent company in the last two years, Nair said.

He added that the company proposes to spend Rs 2 crore to support the launch by advertising on the national scale. "We expect the footfalls to go up by atleast 30 per cent because of this launch," he added.

Speaking on the past experiences, Nair added that the company has launched three products in the last one year which include thin crust pizza, garlic bread and now 'cinnastix.'

He added that the company has sold about 10 million garlic bread sticks in India in the last one year which is 'phenomenal.'

"Both thin crust pizzas and garlic bread are together giving us a compound growth of about 20 per cent," Nair said.

In the last two years, the company has undertaken various measures to improve performance. While it has been able to achieve more turnover from the same set-up owing to increase in efficiencies and sales, a lot of work on both the employee as well as the customer front.

The rate of turnover of employees has been brought down from 8 per cent few years back to 4 per cent now. The company is planning to add five more outlets to its existing 90 outlets this year in order to expand the base.

While the Bhartias hold about 62 per cent stake in the comapny, rest is held by JP Morgan.