DQ Entertainment (International) Limited, a Hyderabad-based animation, game art and entertainment company, has entered into a merchandising agreement with Off Road Limited, a European footwear manufacturer, to produce a collection based on the animation from DQE’s series, ‘The Jungle Book’.
Under the terms of the agreement, Off Road has acquired the rights to manufacture ‘Jungle Book Footwear’ including indoor slippers, beach slippers, trainers, children shoes, rain boots and snow boots. Off Road specialises in designing, manufacturing and selling shoes for European brands and markets.
The collection will be designed and manufactured in China, Vietnam and India and marketed by major French shoe retailers with more than 200 retail outlets across France and the Benelux region. In addition to traditional retail outlets, Off Road will distribute the products by mail order, the Internet, as well as through hypermarket and supermarket chains, according to a press release on Tuesday.