Dr Reddy's launches New Life Colostrum

Dr Reddy's, in a strategic collaboration with Symbiotics of New Zealand, has launched New Life Colostrum. The product is available in a novel chewable form for the first time in India.

Colostrum is a nutrient-rich natural substance produced by all female mammals during the first 72 hours after giving birth and consists of immune factors, growth factors, proteins, vitamins and minerals. It thus helps in the development of immunity.

New Life Colostrum is the world's top colostrum brand and is derived from bovine colostrum. It is developed through unique manufacturing techniques, which ensures the availability of adequate quantities of immunoglobulins, immune factors, growth factors, proteins and minerals, according to a press release by Dr Reddy's here on Thursday.

Colostrum is widely studied to offer clinical advantages in the prevention and treatment of several gastrointestinal infections of both bacterial and viral origin. New Life Colostrum prevents infections among children and is a useful supplement for children suffering from recurrent infections, the press release stated.

Dr Reddy's has a strong presence in the pediatric segment with a diverse portfolio of products. New Life Colostrum launch follows other recent product launches in India by Dr Reddy's for the paediatric segment.

These include Rebalanz, an oral rehydration solution for use by children suffering from non-cholera diarrhoea, Redotil (Sachet), a novel anti-diarrheal agent used while treating acute watery diarrhoea in children and EconormTM, a widely preferred yeast -based preparation to prevent and control antibiotics associated with diarrhoea.