Duncan Goenka group, which is giving a boost to its tea products with foray into premium segment and green tea category, is in talks with the postal department to sell its products.
The company which sells tea brands including Double Diamond, Sargaam, Shakti Super Shakti, Aaag and Runglee Rungliod, is investing around 10 per cent of its total turnover of Rs 180 crore for giving a facelift and re-launch of its different products.
"We are in talks with the postal department for distributing our ranges through post offices. The discussions are at an advanced stage," Duncans Tea COO M C Appaiah said.
He said the aim of talking to the postal department was a part of the company's plans to increase its distribution network by 25 per cent over the next one year.
Besides, its retail outlets, Duncans sells its tea products through HPCL and BPCL outlets. It also has an agreement with the Railways, which uses Duncan tea for its passengers.
With the company foraying into the green tea segment, it is aiming for a bigger pie in the premium tea segment.
"We have just ventured into the the premium and super-premium segment with the launch of our new brand Double Diamond Gold and are aiming for a 5 cent market share or 33,000 tonne sales within next two years," he said.
The company is also foraying into the green tea segment with the Double Diamond Green Tea brand, he added.
"It is an orthodox, high priced tea and the segment is one which has huge growth potential due to rising demand," he further said.
Duncans has currently around four per cent share (2.74 lakh tonne) of the total Indian domestic tea market.