Delhi-based Dynamic Continental (P) Ltd is coming up with three multiplexes in Ludhiana, Mullanpur (near Chandigarh), and Dehra Dun. The company will invest Rs 50 crore, Rs 300 crore, and Rs 54 crore in the three cities, respectively. |
It is also evaluating options for Amritsar and Bathinda to set up two more multiplexes. Meanwhile, work here at the Ludhiana multiplex has started. This would be the first multiplex in Ludhiana, the city that has a number of shopping mall projects. |
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The Mullanpur multiplex will have 12 PVR halls, besides shopping centres. The Ludhiana multiplex will be functional by December next year. |
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Company Vice-President Arvind Singh said: "We have got an overwhelming response for our Chandigarh project. It will be in an area of 1.2 million square feet and we have received letters of intent and therefore we are making huge investments there. We will be able to start the Ludhiana Multiplex commercially by December 2006. In three years, we will start projects in the other two cities as well. For the Mullanpur multiplex, we have got approval from the Punjab government and will start work there in a few months. The Dehra Dun multiplex is going to be the third major project and will start the operations soon there too." |
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"Incentives offered by the Punjab government are the reasons for the expansion in the state. We wanted to avail ourselves of these benefits and so we chose Punjab. Today all international brands are entering India, and their main destination is malls and multiplexes only. A few international players have revealed their plans to us and have confirmed their presence in our multiplexes," Singh said. |
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Giving details of these multiplexes, he said, "The multiplexes in Ludhiana and Dehra dun will occupy 178,000 square feet and 225,000 square feet, respectively. We have had no competition so far here in Punjab. We will be the first one to have a PVR cinema here in Ludhiana. This multiplex will have four PVR theatres and will accommodate 1,000 people. |
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It will be managed by a management agency named "flamez". The show room owners will make profits of 15 to 20 per cent. Since it's located (Ludhiana multiplex) in one of the prime locations, we have an additional advantage. The multiplex will have all the major brands like McDonald's, Dixie Chicken, Baskin Robbins, etc. |
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