With e-shopping gaining more popularity among netizens, the total value of products and services being sold online is likely to grow by 150% to touch Rs 5,500 crore this fiscal, according to industry body Assocham."Total e-shopping volumes are expected to grow by 150% to touch Rs 5,500 crore in 2007-08 from Rs 2,200 crore last fiscal. Share of Delhi e-shoppers will go beyond 30% and Mumbai's share would be 40%," Assocham said in a statement.The population of Delhi and Mumbai e-shoppers was 20% and 24% respectively in 2006-07, with electronic gadgets, apparel and design, railways, air and movie tickets among the most shopped items on the Net.Changing lifestyles and shopping habits, and a large number of people and merchants becoming Net savvy will be the primary reasons for pushing up e-commerce transactions by at least 150% in cities like Delhi, Mumbai, Banaglore, Chennai and Kolkata, the statement said."Products that will gain popularity in e-sale could include gems and jewellery, book sales, accessories, apparel, gift products, music and movies, hotel room besides tickets for transportation," Assocham President Venugopal Dhoot said.In Chennai, seven per cent of the population chose to buy daily routine products through e-commerce in 2006-07, which will go to 11-12% in the current fiscal.Likewise, Kolkata's share was seven per cent, which might go up another 3-4%, the chamber said.
