E-Zone, one of the divisions of Pantaloon Retail India Limited, is eyeing sales of Rs 1.9 crore from its city store in all its product categories during the Nine Day Blindfold sale from January 22-30 this year.
“We are targeting sales of Rs 1.9 crore during the nine-day Blindfold sale. In January 2010, E-Zone had clocked sales of Rs 1.1 crore in the three-day Blindfold sale period. Our footfall during this sale period is expected to be more than 6000 per day compared to around 3500 on any given day”, Subrat Samantray, store manager of E-Zone (Bhubaneswar) told media persons.E-Zone hopes to achieve the sales target on the back of higher sales of consumer durables and electronics items like air conditioners, digital cameras, laptops and air-conditioners.
"We expect to sell 250 units of LCDs, 300 cameras, 80 laptops and 90-100 air conditioners during the sale period. Blind Fold Sale has created a perception over the last three years as the year’s 'Biggest & Most Believable sale' in the electronics retail space and we keep up to it again by offering 10 -60 per cent off on the entire range of electronics of all brands”, he added.
The E-Zone store would open at 9 am during this nine-day period and any customer shopping prior to 1 pm is entitled to an assured gift which is over and above the discount available on different products.