eBay launches online perfume mall

Will showcase over 1000 product ranges and 100 plus perfume brands

eBay India today launched an online perfume mall, which the company claims is the largest in the online space. The leading e-commerce company would showcase over 1000 product ranges and 100 plus perfume brands.

Navin Mistry, head retail exports and lifestyle category), eBay India said that the overall size of the perfume industry in India is estimated to be around Rs 2000 crore (both online and offline) and of this around Rs 150 crore is online perfume market.

While offline sales are expected to grow by 50% to Rs 3,000 crore, online is expected to grow by 120 crore to Rs 345 crore in the next one year.

Perfume is one of the top 10 products for eBay, said Mistry, adding that the since the company offers one of the largest inventory, it decided to call it as Perfume Mall.

eBay said its Enable Commerce Value (ECV), globally, is $227 billion, it offers three crore products on offer and 18 products are brought every minute.