eBay Motors plans awareness campaign

eBay India Motors is planning to organise a series of roadshows and awareness campaigns in the northern region to increase adoption in the transport industry in this region.

eBay India Motors is one of the largest online markets for the sale of second-hand trucks, tractors, cars, bikes and other commercial vehicles in India.

The eBay India Motors director, Amit Bhartiya, said the region had emerged as the largest hub for used heavy commercial vehicles (HCVs), and trailers and it was a key contributor to online B2B motor transactions for eBay.

He said, "In the last quarter, we had organised roadshows and awareness seminars near the RLA (Registering & Licensing Authority) and various mandis of the state to educate the masses and small tractor dealers. So, in order to further strengthen our presence in this region, we would be organising a series of seminars and roadshows."

Commenting upon Punjab, he said, "High-value goods like trucks and trailers are regularly traded online. A large number of fleet operators from Punjab (Moga, Bhatinda, Amritsar) & Haryana (Hisar, Rohtak) sell and buy HCVs. Dealers participate from fairly remote locations including Mandi Gobindgarh, Jagraon, Moga and show keen interest in buying tractors from the neighbouring states."

He also shared his plan to increase its presence in the bustling transport industry in this region.

In the northern region, eBay India Motors currently has about 8-10 per cent of total dealers in northern region.

Across India, it has a large community of over 9,000 buyers (mostly dealers), who are registered and trained to buy on the platform, across 250 cities.

Amit Bhartiya, Director, eBay India Motors said, "Our aim is to create the largest organised online used-vehicle market in India by providing a one-stop shop to dealers, entrepreneurs and corporates for an efficient sale of all makes and types of used vehicles. Through our platform, we have been successful in empowering over 9,000 dealers & entrepreneurs by providing them access to used vehicle inventory in neighbouring regions or even across states. Our key goal will be to continue to transform conventional dealers, brokers & entrepreneurs across the country into successful online entrepreneurs within the used-vehicle industry."

It is a B2B motors marketplace which presents a unique opportunity for sourcing used vehicles from transporters, logistics service providers, financial institutions, leasing companies and large corporates through online auctions.