EchoStar Communications Corporation and its DISH Network satellite TV service have entered into an agreement with Zee TV USA to launch a 24-hour sports channel - Zee Sports America.Zee Sports America will provide coverage of South Asian sports like Indian football, cricket, golf and motor sports as also Zee's original productions.Announcing that DISH Network will add Zee Sports to its current line-up, Eric Sahl, senior vice president of EchoStar, said it already provides over 30 South Asian and Urdu channels in nine languages servicing the Bangladeshi, Indian, Pakistani and Sri Lankan communities."We view the addition of Zee Sports America to our family of South Asian channels as further evidence to our commitment to be a leader in South Asian programming," he added."Zee Sports is the first home-grown Indian sports channel and through its grassroots activities redefines the traditional role of a television channel. Launching in the US is the first step in its continued attempts to spread its wings," Himanshu Mody, CEO, Zee Sports, said.
