EdServ, a Chennai-based education and placement company, plans to tie up with leading mobile operators and cable TV operators to take its offerings (education content) to the households. The company has said the first such tie-up will take shape in a month.
EdServ chairman and CEO, S Giridharan said that the company would take its content through audio and video, via mobile, broadband and cable networks.
“We have already started the process including creating content and dialogue with leading players in the respective industries. The first breakthrough will happen in a month or two,” he said.
The company has signed up with Cyber Tech, a Chennai-based company which is into multimedia-compliant content for CBSE (Science and Maths class 1 to 10) and IGCSE (International Generic Curriculum of Secondary Education), a UK curriculum, for class 8-10.
On its school operations Vidhyadhana School, he said there were over 12,000 private schools in Tamil Nadu and over 15,000 schools in Andhra Pradesh.
“Our own target is to sign up 150 schools this year. The company will invest up to Rs 40 lakh per school by which every school works on a five-year relationship with the company, in turn it will provide support on three dimensions capacity utilisation improvement, improve student performance and empowerment of teachers through teacher training," he said.
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Of the Rs 130 crore raised recently for pan-India expansion for lampsglow.com, about Rs 30-40 crore is for school expansion, around Rs 30 crore is for infrastructure-content development, Giridharan said.
“This is enough to fund our expansion for the next 18 months,” he said.
Recently the company has raised money through QIP and by way of warrants through leading media houses in the country. The company has set a target to clock a revenue of Rs 500 crore in the next three years, said Giridharan.