 "eFresh ties up with ICAAP to strengthen agri practices helping small farmers")
eFresh also launched on Tuesday another web portal www.efreshtenders.com, which brings at one place all live tenders pertaining to agriculture, food processing and solar energy floated by governments, institutions and organisations.
According to managing director Srihari Kotela, eFresh creates connectivity between suppliers and buyers through the online trading platform. It also links input suppliers with farmers, transporters, owners of packaging and storage facilities, food processing units, wholesalers and retailers.
He told mediapersons that eFresh and ICAAP would together strengthen small farmers in terms of productivity through implementation of good agricultural practices by establishing farmers development centres (FDCs) and expanding the Rythu Ratham programme.
Initially, Kotela said, five FDCs would be set up in the state at an estimated cost of Rs 10 lakh each. Subsequently, these centres would be established through the franchisee route. efresh earnings are mainly based on subscriptions and advertisements.
ICAAP chief executive officer, Abdul Rahman Ilyas, said the Rythu Ratham programme was helpful in providing various services like soil testing at the doorsteps of farmers. “ICAAP is keen to scale up this model,” he added.