Drug firm Elder Pharmaceuticals today said it plans to foray into the growing personal and lifestyle healthcare sector including hypertension, diabetes and cardiac care.
Elder's main strength is marketing the women's healthcare product Shelcal, a calcium supplement to prevent osteoporosis, and its extensions.
With its recently added manufacturing plant in New Bombay, it has acquired a strong presence in women's healthcare, nutraceuticals, anti-infectives, lifestyle diseases and pain management, a company release said.