Emap Publishing (Netherland) SV, a subsidiary of UK-based Emap Plc, has taken a 40.1% stake in Next Gen Publishing.Next Gen was set up jointly by the Forbes group and HDFC to publish special interest magazines and business directories."The entry of Emap as a partner throws open vast opportunities for Next Gen to become a leading media group in the country," H S Billimoria, CEO of Next Gen, said in a statement today.With the induction of Emap as a partner, Next Gen has cancelled its plan to raise equity via a public issue, the statement added.Its current product portfolio inludes Smart Photography, Car India & Bike India, Computer Active, Commercial Vehicle, The Ideal Home And Garden and Forbes Yellow Pages.The company also has two BPO operations handling inbound and outbound voice processes for Bharti Enterprises in North India and operating as the official Google Adwords Reseller in the country as a part of Google's strategy to extend its reach to SME advertisers in India.Emap Plc is one of Europe's largest publishing companies with extensive interests in B2C, B2B, radio, television and digital media.
