Emerson Network Power, a subsidiary of the $15.5 billion US-based Emerson Corporation, has begun consolidating and marketing its brands under one roof.
Emerson brands now available under the same umbrella are Asco Power Technologies, Asco Services, Avansys, Control Concepts, Emerson Energy Systems, Liebert, Liebert Hiross and Liebert Global Services.
These brands offer uptime solutions to industry -- ensuring that various devices work round the clock and in a clean environment.
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Interestingly, though the sales, marketing and distribution systems of these brands have been consolidated under Emerson Network Power, many of these products will continue to be manufactured by different companies.
"We are now able to offer our products under one roof and configure them into uptime solutions. Our customers also benefit, as we are now a one stop shop for a range of solutions," Anand Ekbote, managing director of Emerson Network Power, said.
"However, we cannot grow on the success of our existing brands alone. We also have to communicate to customers the breadth of our solutions capabilities. India is very much a focus area for the Emerson group," Ekbote added.
The consolidation in India follows a global realignment of the Emerson group into eight businesses. These businesses are process management, network power, climate technologies, industrial automation, storage solutions, professional tools, motor technologies and appliance solutions.
The group's global network power business contributes $2 billion to its turnover.
Emerson had a presence in India, in form of a 50:50 joint venture between the Tata group and Liebert, an Emerson group company. Emerson Network Power was formed after Emerson bought the Tata group's 50 per cent stake in the venture for about Rs 72 crore.
"The buyout enabled us to consolidate our operations and introduce new brands in the Indian market," Ekbote said.
The company launched brands such as Avansys and Emerson Energy Systems in the market after the buyout.
Emerson products find applications in telecom and power industries. Other products offered by the company are climate control systems, shelters, enclosures, and energy management systems.
Emerson brands outside the net work power area are Rosemount, Copelend, Johnson and Fisher.