The company, which will host the seventh edition of the EORS between December 22-25, 2017, expects to clock 25 times the sales seen on a normal day, Myntra CEO Ananth Narayanan told PTI.
The company is geared to deliver over 6.5 million products to over 1.9 million customers during the four-day sale.
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This edition will see participation from over 2,000 brands offering 50-80 per cent discounts.
Jabong, which is a part of Myntra, will also participate in the sale and expects to clock 15 times sales of a normal day.
"EORS is also a great way to get new customers onboard. We expect to acquire 5 lakh new customers through the sale and expect 30 million users to visit our platforms," he said.