Eros Music Publishing, part of Eros International, and EMI Music Publishing, leaders in popular music, have agreed to a strategic partnership to create new opportunities for the companies' songwriters.
Under a new exclusive set of sub-publishing deals, EMI Music Publishing will represent Eros' catalogue of Bollywood and South-Asian composers on a worldwide basis (excluding India), while Eros will represent EMI Music Publishing's extensive catalogue of 1.3 million songs in India.
The pioneering synergy between the companies will allow both parties to maximise distribution opportunities for their songs and songwriters, and extend their reach into new markets by tapping into each other's distribution networks.
The companies first worked together last year in South America, to secure a sync license for 'Beedi' (written by Vishal Bhardwaj and Gulzar) as the title theme for 'Caminho Das Indias,' a telenovela which attracted up to 60 per cent audience share when it was aired last year in Brazil.
"Working with Eros will also allow us to create new opportunities for our own catalogue in the growing market for non-local music in India, and provide our writers with valuable new revenue opportunities," EMI Music Publishing Chief Operating Officer, Leo Corbett, said in a statement
Andrew Heffernan, Executive Director Eros Music Publishing, said "an extremely important part of this relationship is the emphasis on working closely to develop new markets for our songwriters, new licensing opportunities for our songs and the creative exploitation of our copyrights."