Essar Oil, Castrol in distribution tie-up

Essar Oil Ltd and Castrol India Ltd have signed an agreement for the sale of Castrol lubricants through the former's outlets throughout the country.

Naveen Kshatriya, managing director, Castrol India, said, "While Castrol will have access to an additional distribution channel through Essar fuel outlets across the country, Essar will be able to offer premium quality international lubricants to it's customers."

"The agreement will be beneficial to scooter owners, who did not have access to Castrol lubricants at petrol pumps. It will also increase availability of our products along the highway," Kshatriya added.

A N Sinha, managing director, Essar Oil, said, "This agreement will give Essar customers access to Castrol lubricants at Essar outlets with the promise of reliability, right price and good customer service. Essar outlets will be serviced by authorised Castrol distributors."

Essar's 200 fuel outlets are fondly referred to as 'Laal Pump' by the truckers. Castrol has been in India for over 85 years and is a market leader in the retail automotive lubricants business.

The tie-up will use the promotion synergy of both companies, through highway promotion vans, mechanic and fleet owners meets to the mutual benefit of both companies.