Fabindia to launch Tulsi based soft drink soon

Company already conducting pilot in US, looking for launch

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Raghavendra Kamath Mumbai
Last Updated : Sep 25 2013 | 3:43 PM IST
Fabindia, the fashion brand, is looking to launch a Tulsi-based soft drink soon.

The company is already conducting a pilot in the US and looking for the launch, said William Bissell, managing director, Fabindia.

"We bough a company which is into Ayurvedic products. We are the largest growers of different of tulsi," he said.

"We are tying up with farmers with organic khadi," he said.
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First Published: Sep 25 2013 | 3:40 PM IST