| The helpline will be set up under the brand protection committee (BPC) of the federation. |
| The facility will be chaired by retired senior army and police officers, industry members and lawyers. |
| "Our aim is to provide a neutral platform for those who are fighting against piracy," said Sushil Jiwarajka, chairman, western regional council, Ficci. |
| "Counterfeiting is not just about making a replica of a product or a company losing money or its brand reputation. Many a times it is used as a tool to legalise funds needed for anti-social activities," said Jiwarajka. |
| The Ficci BPC is a member of the Global Anti-Counterfeiting Group, an international forum to track the source of counterfeiting activities and take action on them. |
| In BPC's offing are consumer awareness programmes, information sharing between global as well as domestic industry players and database of anti-piracy service providers. |
| The committee will also suggest changes needed in the legal system to fight counterfeiting and will work with the police and judicial authorities in various regions. |
| FICCI has also set up an interactive website called fake-busters.com which works as a platform for various industries. |
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