Flipkart launches financial assistance programme for vendors

While Flipkart will play role of a curator, the platform will create an arena and ecosystem of financial services for sellers

Online retail major Flipkart on Friday launched its financial assistance programme Growth Capital Initiative for sellers across the country. The company has tied up with leading banks and financial institutions such as Bajaj Finserv, Axis Bank, NeoGrowth, Lendingkart and Capital First, for the same.

The platform will compare lending services between different financial players and enable access to capital. While Flipkart will play the role of a curator, the platform will create an arena and ecosystem of financial services for sellers that will be governed by the market forces.

“Lack of funding has often emerged as one of the key hurdles for small businesses. In fact, most of the lending organisations consider them as ‘un-bankable’ which results in a lot of SMEs/units closing down or borrowing from other sources at higher rates. We see a huge unmet demand in this sector. Our initiative will provide simple, hassle-free and competitive options to sellers to avail financial services,” said Ankit Nagori, Chief Business Officer at Flipkart.

With this initiative, sellers across India will be able to gain quick access to loans with basic documentation and within minimum turn-around-time. Our focus is to simplify the whole capital fund gathering process so that they can make timely investment and focus on developing their businesses, added Nagori.

Rivals Snapdeal already has a financial assistance arm for vendors in place since last year while Amazon has tie-ups with various financial institutions in the country for the same. In addition, there are start-ups like Lendingkart.com and Capital Float that assist vendors in online e-commerce to seek easy loans.