Flytxt, a provider of mobile marketing and advertising solutions, is planning a major expansion. David Harper, chairman of Flytxt, said that the demand for mobile marketing and advertising was accelerating and to meet this demand, the company was planning to scale up rapidly with a specific focus on India and Africa where the growth is more vibrant.
One major reason for the upsurge in demand was the availability of products such as Flytxt’s Neon which can transform the effectiveness of the mobile operator’s efforts to promote its voice, data and value-added services (VAS) products as well as improve the customer experience by eliminating intrusive, mass and blind campaigns, he said. Flytxt’s corporate office is in Netherlands, while its operational headquarters is located in Technopark, Thiruvananthapuram.