FMCG Feb sales growth at 5-year high of 10.6%Shobhana Subramanian / Mumbai March 28, 2006Spurred by high rural demand and retail sales, the fast-moving consumer goods (FMCG) sector posted 10.6 per cent growth year on year in February, the highest in the past five years, according to data provided by market research agency AC Nielsen.The rise does not come on a low base since the sales growth in February 2005 was 8.1 per cent year on year. And what is more, the growth has been broad-based with all the top 10 categories growing, the only exception being packaged tea.Besides, five of these categories have posted double-digit growth. And for the first time in four years, all the companies tracked by AC Nielsen have posted a growth in sales.The revival in the sector has been evident for some time now and the December quarter saw strong topline growth. For example, Dabur saw its revenue grow 26 per cent year on year, while Colgate
