At present the white beverages account for almost 65 per cent of the total revenue as they are considered therapeutic products and the browns mainly considered taste additives. Other players in the segment include Nutramul, Milo, Maltova and Viva.
Tangy flavour
India accounts for almost 22 per cent of the total global consumption
Quite contrary to this the Rs 13 billion market has been relatively stagnant in the country with penetration levels of only 6 per cent
Although growth opportunities in the sector are tremendous, it has been growing in single digits at about 7-9 per cent per annum
