| Addressing a press conference here today, he said as part of the strategy, 90 per cent of the production of its prominent model, Ford Ikon, had been localised. The company registered an overall growth of 91 per cent during January-June 2006. |
| According to him, Ford has initiated a wide-range of programmes and services designed to make its car-owners among the most satisfied customers in the country. The company recently launched an innovative 'total maintenance plan' for its high-volume models. |
| As per the plan, the Ford owners would get complete maintenance of their cars at an average rate of Rs 0.44 per km and Rs 0.52 for Ford Fiesta diesel model. The plan covers even the wear and tear in addition to electrical and mechanical items in a car. |
| "This plan insulates the customer against spare parts' price revisions in the future," he said. McCormack said that the market for diesel cars was on the increase in India with the growth in sales being in the range of 6-9 per cent. In India, on an average diesel vehicles constitute 35 per cent of the total car sales while in Europe, it is 50 per cent. |
| In the mid- size car segment, Ford has 30 per cent of the market share in Kerala, which contributes 6.5 per cent to the total market share in India. Scott launched the new Fiesta Diesel EXi model in the Kerala market here today. |
| The company has introduced six variants of Fiesta - three petrol and three diesel models - in the state. Fiesta Diesel EXi is priced at Rs 6.85 lakh (ex- showroom, Kochi). |
| The company has two dealers and seven sales and service facilities across Kerala. |
| According to a press release,McCormack, who launched Fiesta Diesel EXi in Chennai today, said, "Responding to the customer feedback, we have introduced the model." McCormack added, "Ford leads the premium mid-size car market in Tamil Nadu with close to 34 percent market share." |
| The company has 5 dealers with 14 sales and service facilities across Tamil Nadu. |
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