 "Ford opens Vehicle Personalisation Centre near Chennai")
Ford Vehicle Personalisation Centre in Chennai, India is the first such Ford-operated unit in Asia Pacific region.
The centre will offer vehicle personalisation options to give Ford customers the 'power of choice' that further enhance the great value proposition of the Ford EcoSport, according to company's release.
Located in the vicinity of Ford India's Chennai factory, the Vehicle Personalisation Centre is spread over 35,000 square feet. The center was inaugurated by John Cooper, vice president Customer Service Division at Ford Asia Pacific and Nigel Harris, president, Ford India.
"Customers today view vehicles as an extension of their own personalities and are keen to customise their cars to stand out from the clutter. They desire for enhanced levels of personalisation to make vehicles look distinctly theirs," commented Cooper.
The centre will be equipped with 19 ergonomically designed modification bays operated by Ford's trained technicians to deliver the level of trust and quality expected from Ford vehicles.
The centre is a win-win solution for Ford's customers as well the company's dealers. While Ford customers will get quality, factory-fitted customization options without any waiting period, the centre will simplify transactions for the company's dealers and remove the need for them to stock vehicle accessories.
To begin with, the Vehicle Personalisation Centre will offer three customisation options on the Ford EcoSport including Spare Wheel (Cover) Pack for all EcoSport variants, Alloys Pack that offers premium quality alloys and rear-spoiler for EcoSport's Ambiente and Trend trims and Sports Pack that includes rear-spoiler, LED scuff plate, roof cross-bar for EcoSport's Titanium and Titanium (O) trims.
Ford plans to expand the personalisation centre's offering offerings later this year.