The less than six-month old bootstrapped start-up has brought together all stages of fresh meat procurement, processing and delivery under one-roof.
"We sincerely hope the launch of Licious would forever change the consumer landscape in the fresh meat space as we go about redefining the standards of quality across the value chain", said founder Abhay Hanjura who started the company with close friend and former Helion Ventures' Finance Controller Vivek Gupta, after having a poor meat buying experience.
The company owns and operates a fully-automated meat processing unit with delivery hubs across the city covering an eight-kilometre delivery radius. The company will open a total of six to eight hubs in phases to cover the rest of Bengaluru as they scale up.
Licious sources meat products after stringent internal quality checks and orders can be placed via channels like phone, website or mobile app. Delivery will be through patented, secure, vacuum sealed, temperature-controlled containers with the maximum guaranteed delivery time of 90 minutes.