Funskool India inks deal with Walt Disney

In a bid to capitalise on the booming cartoon-based toys retail market, Funskool India has entered into an agreement with The Walt Disney Company to retail Disney's range of toy merchandise here.

A Funskool press release said the company has launched Disney 'Princess' dolls and Role-Play sets this year. The products come with a price tag of Rs 299 to Rs 649 for dolls and between Rs 199 and Rs 1,500 for the role-play sets.

The Disney brand had crossed $ 3 billion in worldwide consumer retail sales and hopes to garner a market share of over 20 per cent in the growing organised Rs 15 crore category of toys, said a release.