The domestic business, which gives 55 per cent of revenues, grew 12 per cent during the quarter, aided by volume growth. Rural markets grew 1.6 times that of urban markets in the June quarter in contrast to the overall FMCG market, which has seen growth rates crimp in the hinterland. The international business reported double-digit growth of 11 per cent. Chairman Adi Godrej said, "We are seeing early signs of consumer demand picking up in India. We remain optimistic that the growth in the FMCG sector this year will be better than last year."