Gitanjali Group opens its first multi-brand retail store in Dubai

Store was inaugurated by Bollywood actress Priyanka Chopra

Gitanjali Group, one of the world’s largest integrated Branded jewelry conglomerate, opened its first global multi-brand store in Meena Bazaar, Dubai, at the hands of Bollywood actress Priyanka Chopra.

The actress, who is also the brand ambassador of Asmi by Gitanjali Jewels, unveiled the new Asmi line of jewels during the event while inaugurating the showroom. The launch was attended by who’s who of the Asian community residing in Dubai.

Priyanka Chopra, a former Miss World, said: “The brand Asmi means ‘I Am’ in Sanskrit, and it aims to fulfill every woman’s innate need for self-expression while lauding her inner fire. Thus, I love it as it has a contemporary and feminine look, which is distinctly evocative of strength and grace.”

Spread in an area of 2,000 square feet, Gitanjali Jewels store has elegant design elements and has key attributes of the Gitanjali stores around the world. It will offer an extraordinary selection of jewels keeping in view the international clientele visiting Dubai.

The store is a perfect place to entice the Asians as it hosts an impressive array of renowned jewelry brands such as Asmi, Natshatra, Nizam, Gili and Adler & Roth. It houses an exquisite and glamorous range of diamond and 22k gold jewels adorned with precious and semi-precious stones, and lustrous polki uncut diamonds, thus offering a piece for every occasion.

Mehul Choksi, Chairman and Managing Director of Gitanjali Group, said: “The first Gitanjali Jewels store in Meena Bazaar, a shopping paradise for all the Asian community at large, will usher in a new and exquisite brand experience in the city’s retail environment. The store will display the topmost renowned Indian jewelry brands endorsed by famous celebrities under one roof close to the heart of the discerning clients here in Dubai.”