Gitanjali Group, one of the world’s largest integrated branded jewellry conglomerate, opened its first global multi-brand store in Meena Bazaar, Dubai. The Bollywood actress Priyanka Chopra, who is also the brand ambassador of Asmi by Gitanjali Jewels, unveiled the new Asmi line of jewels during the inauguration of the store.
Spread across 2,000 square feet, Gitanjali Jewels store has elegant design elements and has key attributes of the Gitanjali stores around the world. It offers an extraordinary selection of jewels, keeping in view the international clientele visiting Dubai.
The store houses an exquisite and glamourous range of diamond and 22k gold jewels adorned with precious and semi-precious stones, and lustrous polki uncut diamonds, offering a piece for every occasion.
“The first Gitanjali Jewels store in Meena Bazaar, a shopping paradise for all the Asian community at large, will usher in a new and exquisite brand experience in the city’s retail environment. The store will display the top most renowned Indian jewellry brands endorsed by famous celebrities under one roof close to the heart of the discerning clients here in Dubai,” said Mehul Choksi, chairman and managing director of Gitanjali Group.
Speaking at the occasion, Chopra said, “The brand Asmi means ‘I Am’ in Sanskrit, aims to fulfil every woman’s innate need for self expression, while lauding her inner fire. Thus I love it as it has a contemporary and feminine look.”