| Speaking to the media here on Thursday, George Menezes, chief operating officer of Godrej & Boyce Manufacturing, said the company was at present engaged in constant innovation in five products "� refrigerators, air-conditioners, washing machines, DVD players and microwave ovens "� besides image makeover. |
| According to him, the company is currently spending about 5 per cent of the turnover from the appliances division on innovation and R&D. |
| "Our endeavour is to introduce one innovation every quarter and a lot of changes in styling of products are also under way," Menezes said. |
| Though Indian market continues to be the primary focus of the company as the penetration levels of these products in the country is still at a nascent stage leaving large scope for business growth, it is also focusing to increase its presence in the Middle East and African countries whose consumer tastes are relatively similar to those in India, according to Menezes. The company is also planning to enter the American markets. |
| Kamal Nandi, vice-president (sales and marketing) of the company's appliance division, said Godrej would soon introduce certain breakthrough technologies in the home appliances segment in the country. |
| The turnover of the appliances division is expected to touch Rs 1,000 crore this year as compared with Rs 750 crore last financial year. |
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