Buoyed by its recent relaunches in soap and hair colour segments, FMCG major Godrej Consumer Products today posted over 54 per cent jump in consolidated net profit at Rs 91.76 crore for the fourth quarter ended March 31, 2010.
The company, which had a consolidated net profit of Rs 59.36 crore in the fourth quarter-ended March 31, 2009, said during the period it had improved its domestic presence in the tier-II and -III cities.
The company's total income rose to Rs 509.19 crore for the quarter ended March 31, 2010, from Rs 347.31 crore in the same quarter previous fiscal.
"We've significantly enhanced our domestic presence especially in tier-II and tier-III cities. This has been accompanied by the launch of several new consumer centric offerings ...," Godrej Consumer Products (GCPL) Chairman Adi Godrej said in a statement.
Besides, the board of directors of the company has proposed a dividend of Rs 1.25 per share to the shareholders of the company.
For the year ended March 31, 2010, GCPL reported a consolidated net profit of Rs 339.59 crore, a growth of 96 per cent over the year-ago period.
Sales of Godrej Sara Lee in 2009-10 stood at Rs 408.9 crore and profit after tax at Rs 63.9 crore. GCPL holds 49 per cent stake in Godrej Sara Lee.
Godrej said the company has relaunched some of its products with "support from focused and innovative marketing and promotion strategies".
Last fiscal, the company had expanded its flagship soap brand 'Godrej No1' with the launch of its lime and aloe vera variant, besides introducing its moisturising soap.
The company introduced its other soap brand 'Cinthol Regular' in small packs, priced at Rs 6, it added.
In the hair colour segment, GCPL had relaunched Godrej Nupur Mehendi apart from expanding its Godrej Renew range.
The company also said that it has seen a strong growth in its overseas business, especially in the African operations.
"Operational integration of Kinky and Rapidol under a single management completed and has started reaping synergy benefits," GCPL said, adding that it had expanded its product range, including launching Godrej No1 soap in South Africa.
Going forward, the company said it will continue to look for opportunities to strengthen its presence in the home care, personal and hair space.
"The macro economic environment is improving. We continue to explore opportunities to strengthen our presence and competitive in the home care, personal wash and hair care space," Godrej said.