Godrej eyes small towns

Small towns may account for Godrej Interio's half of all furniture sales in three to five years, an official said here on Friday .

This growth is expected to be particularly robust in Tier-II and -III towns of north India .

"Currently small towns account for 30 per cent of our sales," said Bedraj Tripathy, senior general manager.

"Despite competition, our market share has grown from 12 per cent to 18 per cent since 2010," he said. "Since 2010, business has grown from Rs 1,000 crore to Rs 1,600 crore," he added. The company also announced its consumer campaign of 'upload & transform', enabling selective consumers to get their house transformed for free.