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Godrej in mission to China

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Priyanka Sangani Mumbai
Last Updated : Jun 14 2013 | 5:10 PM IST
The Godrej group is looking at expanding its presence to other countries in the East, particularly China.
 
A 16-member Godrej Management Committee team, which comprises the CEOs of all Godrej group companies, is in China at present for an internal meeting as well as an orientation and exploratory exercise.
 
HK Press, executive director and president, Godrej Consumer, said the company was looking at opportunities across sectors like foods, real estate, and consumer products.
 
"We are talking to people to ascertain what is viable for the different group companies. The group is very keen on globalisation and China, in particular," he said.
 
The company is exploring various options for furthering its business in China, and has been talking to different companies. The plans could include entering into a joint venture with a Chinese company, or an acquisition in case of something suitable.
 
Press indicated that consumer products "" soaps in particular "" was one category that the company was seriously considering, although nothing had been finalised at this stage.
 
Godrej Consumer Products may also look at exporting some of its products like soaps and hair colour to China if it feels that the market is suitable for them.
 
Godrej is the market leader in the hair colour space in India, and also exports its hair colour powder to over 50 countries in Africa, Asia, and Latin America.
 
Adi Godrej, chairman, Godrej Group, had said earlier this year that the group was looking at inorganic growth opportunities, especially for the consumer products division. He had indicated that it was in talks with a number of companies internationally, and keen on announcing two or three acquisitions this year.
 
This comes on the back of the acquisition of UK-based Keyline Brands in October last year, which was the first international acquisition by Godrej Consumer.
 
The company already has a presence in soaps, hair colour, and toiletries, and is looking at broadening into other categories in the home and personal care space.

 
 

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