Godrej and Boyce, a leading branded furniture company, expects its “Interio” home products sales to increase by 25 percent in Orissa during the current fiscal.
“Our Interio home furniture business in Orissa was Rs 6 crore last fiscal and we expect sales of Rs 7.5 crore this year”, C S N Murthy, state head, sales and service, Godrej and Boyce said.
Talking to the media on the sidelines of launching the festive season offer by Godrej Interio, Murthy said, the company hopes to achieve a sales of about Rs 2 crore during 3 months period starting from October 1.
He said, the home furniture market is growing by 35 to 40 percent and this is will be maintained in the coming months as well. “The customers get a lot of variety and contemporary designs with some of them being imported which is responsible for high growth in this segment”, Murthy added.
Stating that the Godrej has a superior distribution network for home furniture segment in Orissa, he said, the company has 25 dealers in the state apart from the ‘Live Space’ exclusive company owned showroom in Bhubaneswar. Besides, the company has various ranges catering to the requirement of the various sections of the people.
Further to supplement its existing product range, the company intends to launch walk-in wardrobe and home furnishings. “These ranges are under development and may be in next 6 to 9 months we will be able to launch these products”, he said.
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About the festive offer, Murthy said, the customers purchasing Godrej home storewel and home furniture will get assured discount up to 20 percent. The customers can avail the benefit of the scheme from 1st October to 30 November.
The rebate will be available on Interio home storage and furniture ranges like storewels, slimlines, bedroom sets, sofas, dinning sets, computer tables, wall units and modular kitchen.
The customer will get assured gifts of Rs 2000 on purchases of Rs 35,000 or more and diamond pendants on purchase of Rs 65,000 or more, he added.