Godrej Security Solutions (GSS), a division of Godrej & Boyce and part of the $2.6 billion Godrej Group, is offering to buy back traditional safes from the banks in lieu of the company's new high end safe deposit lockers.
Announcing the 'Safe to Safer' offer in Ahmedabad today, Percy Master, head-sales & service (west zone), GSS, said, "With burglary attempts being more sophisticated today, Godrej offers to buy back from the banks, the FBR and Class C safes, at the same price at which the safe was purchased. In lieu of the above, Godrej will give their high end Class BB Defender Plus safes which are torch and tool resistant, at a very special price." The company expects to sell 1500 units in the first year.