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Govt notifies new rules for direct selling industry

The entities have to ensure compliance with the rules within 90 days

Piyush Goyal
Piyush Goyal, Minister of Commerce and Industry. (PTI photo)
Press Trust of India New Delhi
1 min read Last Updated : Dec 28 2021 | 8:52 PM IST

The Centre on Tuesday banned direct selling companies

from promoting pyramid and money circulation schemes as it notified new rules for the direct selling industry.

The entities have to ensure compliance with the rules within 90 days.

The direct selling companies will also be liable for the grievances arising out of the sale of goods or services by its direct sellers.

Tupperware, Amway and Oriflame are among the key players in the direct selling industry.

The Consumer Protection (Direct Selling) Rules, 2021 notified by the nodal Consumer Affairs Ministry are to be complied with by both direct selling entities and direct sellers using e-commerce platforms for sale.

As per the new rules, state governments will have to set up a mechanism to monitor or supervise the activities of direct sellers and direct selling entities.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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Topics :Direct selling industry

First Published: Dec 28 2021 | 8:50 PM IST

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